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• Change in Consumer Behavior and Eating Habits during the Spread of COVID-19: An Analysis of Consumer Data Collected Through Depth Interview

  YAMAMOTO Junko, UENISHI Yoshihiro

  Journal of Food System Research ( The Food System Research Association of Japan )  28 ( 3 ) n/a   2021

  Type of publication: Research paper (other science council materials etc.)

  　View Summary

  Using a depth interview, this study analyzed the change in consumer behavior and eating habits during the spread of the COVID-19 pandemic. The results showed that during April to May 2020, most respondents had reduced the frequency of shopping. Some of them cooked new dishes and increased the number of meals as they stayed at home for longer hours and had enough time in hand for cooking. We also noted that during March to May 2021, when the work schedule returned to pre-COVID-19 times, the frequency of shopping and meal menus returned as well.

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• Actual Conditions and Characteristics of Multiple Children's Management Participation in Agricultural Corporations

    91 ( 4 ) 442 - 447   2020.03 [ Peer Review Accepted ]

  Type of publication: Research paper (other science council materials etc.)

• A Review of Consumer Research by Using Eye-Tracking Data

    ( 110 ) 35 - 44   2020.02 [ Peer Review Accepted ]

  Type of publication: Research paper (other science council materials etc.)

• Information Overload among Young Consumers when Purchasing Fruits

  KOMINE Ayana, WAKABAYASHI Eri, OURA Yuji, TAMAKI Shiho, YAMAMOTO Junko

  Journal of Food System Research ( The Food System Research Association of Japan )  26 ( 4 ) 295 - 300   2020 [ Peer Review Accepted ]

  Type of publication: Research paper (other science council materials etc.)

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  Through eye tracking and a questionnaire survey, this study aims to grasp the situation that causes information over-load among young consumers when purchasing fruits. The findings are as follows: 1) Eye tracking suggests a possibility of information overload when the consumers have many choices, while it is not the case when consumers have a lot of information. 2) The results of the questionnaire survey revealed there is a possibility that consumers tend to experience confusion when presented with lots of choices. This tendency is common among consumers who do not regularly eat fruit.

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• Characteristics of Elderly People's Purchasing Behavior of Daily Foods:―Focus on Information Overload in Online Shopping―

  WAKABAYASHI Eri, KOMINE Ayana, OURA Yuji, TAMAKI Shiho, YAMAMOTO Junko

  Journal of Food System Research ( The Food System Research Association of Japan )  26 ( 4 ) 301 - 306   2020 [ Peer Review Accepted ]

  Type of publication: Research paper (other science council materials etc.)

  　View Summary

  Using a questionnaire survey and eye-tracking, this study aims to reveal elderly people's purchasing behavior characteristics for daily foods. For this purpose, we examined whether elderly people experience choice overload, particularly when shopping for food online. In the experiment, participants were asked to choose from either limited or extensive choices. The results revealed that participants felt difficulty when presented with extensive choices, while most of them were eventually able to choose. The results of eye-tracking suggest that participants try to reduce the choices unconsciously.

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• Combine Harvester Cleaning Manual that Includes Expert Knowledge

  嶋津光辰, 梅田直円, 栗原英治, 嶋津光辰, 梅田直円, 栗原英治, 梅本雅, 山本淳子, 野波和好, 野波和好

  農業食料工学会誌   78 ( 2 ) 173‐178   2016.03

   

  J-GLOBAL

Grant-in-Aid for Scientific Research 【 display / non-display 】

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• A study on ethical marketing communication of sixth order products

  Grant-in-Aid for Scientific Research(C)

  Project Year: 2021.04  -  2024.03 

  Direct: 2,600,000 (YEN)  Overheads: 3,380,000 (YEN)  Total: 780,000 (YEN)

• A study on ethical marketing communication of sixth order products

  Grant-in-Aid for Scientific Research(C)

  Project Year: 2021.04  -  2024.03 

  Direct: 2,600,000 (YEN)  Overheads: 3,380,000 (YEN)  Total: 780,000 (YEN)

• Grant-in-Aid for Scientific Research(C)

  Project Year: 2020.04  -  2023.03 

  Direct: 3,100,000 (YEN)  Overheads: 4,030,000 (YEN)  Total: 930,000 (YEN)

• Empirical study on human resource management and employability of employees in agricultural corporations

  Grant-in-Aid for Scientific Research(C)

  Project Year: 2020.04  -  2023.03 

  Direct: 3,300,000 (YEN)  Overheads: 4,290,000 (YEN)  Total: 990,000 (YEN)

• Empirical study on human resource management and employability of employees in agricultural corporations

  Grant-in-Aid for Scientific Research(C)

  Project Year: 2020.04  -  2023.03 

  Direct: 3,300,000 (YEN)  Overheads: 4,290,000 (YEN)  Total: 990,000 (YEN)

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