Details of a Researcher

WANG YiJen

写真a

Title	Professor
Researcher Number(JSPS Kakenhi)	20290538

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Current Affiliation Organization 【 display / non-display 】

Duty University of the Ryukyus Faculty of Global and Regional Studies management program Professor

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Graduate School 【 display / non-display 】

1993.04

-

1996.03

Kobe University Graduate School, Division of Administration Commerce Doctor's Course (second term) Completed

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Academic degree 【 display / non-display 】

Kobe University - Ph.d (Commerce)

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External Career 【 display / non-display 】

1996.04

-

2000.03

Hiroshima Shudo University, Faculty of Commercial Scieneces, Department of Business Studies, Lecturer
2000.04

-

2004.03

Hiroshima University, Graduate School of Social Sciences, Department of Management Studies, Associate Professor
2004.04

-

2015.08

University of Marketing and Distribution Sciences, Department of Commerce, Associate Professor, Professor
2015.09

-

2018.03

University of the Ryukyus, Faculty of Tourism Sciences and Industrial Management, Department of Industrial Management, Professor
2018.04

　

　

University of the Ryukyus, Faculty of Global and Regional Studies, Management Program, Professor

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Affiliated academic organizations 【 display / non-display 】

1993.04

-

Now

Japan Society of Marketing and Distribution
2015.04

-

Now

Japan Society for Tourism Studies

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Research Interests 【 display / non-display 】

Marketing
Tourism
e-WOM
SME Menufacturer
DMO

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Research Areas 【 display / non-display 】

Humanities & Social Sciences / Business administration
Humanities & Social Sciences / Commerce

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Research Theme 【 display / non-display 】

A comparative study of SME marketing in Japan and Taiwan

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Thesis 【 display / non-display 】

マーケティング・プロセスにおける広告の役割 : 積極的他者依存の発話行為

1996.03

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Published Papers 【 display / non-display 】

A Critical Review of Japanese DMOs: From the Perspective of Contingency Theory and Resource-Application Matrix

Yi-Jen Wang, Masakazu Otsu, Risa Jitosho, Wei Jung Chang, Masaaki Takemura, Michiyo Aotani

University of the Ryukyus Management Research ( Faculty of Global and Regional Studies, Management Program ) ( 5 ) 1 - 25 2025.01

Type of publication: Research paper (bulletin of university, research institution)
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Survey on the Operation of DMOs Focus on understanding the relationships among organizational characteristics, regional characteristics, and proactiveness toward initiatives

Yi-Jen Wang, Masakazu Otsu, Risa Jitosho, Wei Jung Chang, Masaaki Takemura

University of the Ryukyus Management Research ( Faculty of Global and Regional Studies, Management Program ) ( 4 ) 29 - 52 2024.01

Type of publication: Research paper (bulletin of university, research institution)
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Empirical Researches on SME Manufacturersʼ Information Dissemination and Consumersʼ E-WOM : Verification of the Applicability of the BAR Model to SME Manufacturers

Teruyasu Kanamaru, Yi-Jen Wang

OSAKA GAKUIN UNIVERSITY REVIEW OF COMMERCE AND BUSINESS ADMINISTRATION 48 ( 2 ) 133 - 167 2023.03

Type of publication: Research paper (bulletin of university, research institution)

　View Summary

In this paper, we analyzed the results of two surveys that are on the status of information dissemination by SME manufacturers and the status of consumer E-WOM for SME manufacturers. The results show that half of the SME respondents are underutilizing the digital media in their information dissemination. On the other hand, the results also show that only about 10% of the consumer respondents gave E-WOM to the SME manufacturers. By reviewing the statistical analysis results,we summarized our findings and give some implications to the Kolter's BAR model.
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Development of a Theoretical Framework with Copyright Spectrum for the Problem of Tourism Promotion

Masaaki Takemura, Yi-Jen Wang, Masakazu Otus, Risa Jitosho

105 ( 1 ) 67 - 85 2023.01

Type of publication: Research paper (bulletin of university, research institution)
Results of a Questionnaire Survey on the Status of Consumer E-WOM for SME Manufacturers

Wang Yi-jen, Kanamaru Teruyasu

( Faculty of Global and Regional Studies, Management Program ) ( 3 ) 78 - 102 2023.01

Type of publication: Research paper (bulletin of university, research institution)
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Presentations 【 display / non-display 】

“A Macro View Point to the Change of Business Relationships in Chinese SME Network”

Yi Jen Wang, Yoshie Takimoto, Yoshiyuki Nakagawa

Proceedings of 28th Industrial Marketing and Purchasing （IMP) Conference in Rome, Italy 2012.09 - 2012.09
“Does ‘Brand’ work in the Taiwanese SME Manufacturers’ Industrial Purchase Decision Making Process?”

Yi Jen Wang

Proceedings of 27th Industrial Marketing and Purchasing (IMP) Conference in Glasgow, UK 2011.09 - 2011.09
“The Trade-off of Effect and Efficiency in the Value Creation via Business Network”

Yi Jen Wang

Proceedings of 26th Industrial Marketing and Purchasing (IMP) Conference in Budapest, Hungary 2010.09 - 2010.09
“Ambiguous Problem-solving in the Production Development Management”

Masaaki Takemura, Yi-Jen Wang, Ken-Ichi Hosoi

Proceedings of 24th Industrial Marketing and Purchasing (IMP) Conference in Uppsala, Sweden. 2008.09 - 2008.09
“What is Trust to Japanese Companies?: Assurance versus Trust”

Yi-Jen Wang, Ken-Ichi Hosoi, Masaaki Takemura

Proceedings of 23rd Industrial Marketing and Purchasing （IMP）Conference in Manchester, UK 2007.09 - 2007.09