WANG YiJen

写真a

Title

Professor

Researcher Number(JSPS Kakenhi)

20290538
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Current Affiliation Organization 【 display / non-display 】

  • Duty   University of the Ryukyus   Faculty of Global and Regional Studies   management program   Professor  

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Graduate School 【 display / non-display 】

  • 1993.04
    -
    1996.03

    Kobe University  Graduate School, Division of Administration  Commerce  Doctor's Course (second term)  Completed

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Academic degree 【 display / non-display 】

  • Kobe University -  Ph.d (Commerce)

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External Career 【 display / non-display 】

  • 1996.04
    -
    2000.03

    Hiroshima Shudo University, Faculty of Commercial Scieneces, Department of Business Studies, Lecturer  

  • 2000.04
    -
    2004.03

    Hiroshima University, Graduate School of Social Sciences, Department of Management Studies, Associate Professor  

  • 2004.04
    -
    2015.08

    University of Marketing and Distribution Sciences, Department of Commerce, Associate Professor, Professor  

  • 2015.09
    -
    2018.03

    University of the Ryukyus, Faculty of Tourism Sciences and Industrial Management, Department of Industrial Management, Professor  

  • 2018.04
    　
    　

    University of the Ryukyus, Faculty of Global and Regional Studies, Management Program, Professor  

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Affiliated academic organizations 【 display / non-display 】

  • 1993.04
    -
    Now
     

    Japan Society of Marketing and Distribution 

  • 2015.04
    -
    Now
     

    Japan Society for Tourism Studies 

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Research Interests 【 display / non-display 】

  • Marketing

  • Tourism

  • e-WOM

  • SME Menufacturer

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Research Areas 【 display / non-display 】

  • Humanities & Social Sciences / Business administration

  • Humanities & Social Sciences / Commerce

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Research Theme 【 display / non-display 】

  • A comparative study of SME marketing in Japan and Taiwan

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Published Papers 【 display / non-display 】

  • Empirical Researches on SME Manufacturersʼ Information Dissemination and Consumersʼ E-WOM : Verification of the Applicability of the BAR Model to SME Manufacturers

    Teruyasu Kanamaru, Yi-Jen Wang

    OSAKA GAKUIN UNIVERSITY REVIEW OF COMMERCE AND BUSINESS ADMINISTRATION   48 ( 2 ) 133 - 167   2023.03

    Type of publication: Research paper (bulletin of university, research institution)

    　View Summary

    In this paper, we analyzed the results of two surveys that are on the status of information dissemination by SME manufacturers and the status of consumer E-WOM for SME manufacturers. The results show that half of the SME respondents are underutilizing the digital media in their information dissemination. On the other hand, the results also show that only about 10% of the consumer respondents gave E-WOM to the SME manufacturers. By reviewing the statistical analysis results,we summarized our findings and give some implications to the Kolter's BAR model.

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      DOI

  • Development of a Theoretical Framework with Copyright Spectrum for the Problem of Tourism Promotion

    Masaaki Takemura, Yi-Jen Wang, Masakazu Otus, Risa Jitosho

      105 ( 1 ) 67 - 85   2023.01

    Type of publication: Research paper (bulletin of university, research institution)

  • Results of a Questionnaire Survey on the Status of Consumer E-WOM for SME Manufacturers

    Wang Yi-jen, Kanamaru Teruyasu

    ( Faculty of Global and Regional Studies, Management Program )  ( 3 ) 78 - 102   2023.01

    Type of publication: Research paper (bulletin of university, research institution)

  • Results of a Questionnaire Survey on the Status of Information Dissemination by SME Manufacturers

    Wang Yi-jen, Kanamaru Teruyasu

    ( Faculty of Global and Regional Studies, Management Program )  ( 3 ) 62 - 77   2023.01

    Type of publication: Research paper (bulletin of university, research institution)

  • Developing Matching Hypotheses on Designing DMO and Site Amenities Strategies

      39巻   37 - 56   2022.07

    Type of publication: Research paper (bulletin of university, research institution)

    　View Summary

    The main purpose of this paper is to elaborate on DMO as one of the main themes in tourism studies and to provide a theoretical framework for measuring its performance. Measuring DMO's performance refers to examining to what extent an area can be industrialized into a tourist spot. One of the conditions for the industrialization of tourist spot lies in its continuity. However, many of the existing DMO studies are limited to descriptions of the success of events, which are presumptuous when claiming such short-term cases as equivalent to the achievement of DMO. Instead, this paper focuses on the theoretical analysis of DMO and thus serves as a preparatory work for empirical research as well. We developed a model for matching DMO strategy formulation and its organizational structure to measure DMO performances. That is, DMO can determine two types of strategies according to the situations in which it is placed, and the appropriate organizational structure differs depending on the strategy adopted. In conclusion, this paper developed a hypothesis for further empirical research.

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Presentations 【 display / non-display 】

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Preferred joint research theme 【 display / non-display 】

  • SME, Marketing, Communication

    Commerce

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    The marketing study for SME in Okinawa

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SDGs 【 display / non-display 】

  • 中小企業のビジネスネットワーク

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