WANG YiJen

写真a

Title

Professor

Researcher Number(JSPS Kakenhi)

20290538

Current Affiliation Organization 【 display / non-display

  • Duty   University of the Ryukyus   Faculty of Global and Regional Studies   management program   Professor  

Graduate School 【 display / non-display

  • 1993.04
    -
    1996.03

    Kobe University  Graduate School, Division of Administration  Commerce  Doctor's Course (second term)  Completed

Academic degree 【 display / non-display

  • Kobe University -  Ph.d (Commerce)

External Career 【 display / non-display

  • 1996.04
    -
    2000.03

    Hiroshima Shudo University, Faculty of Commercial Scieneces, Department of Business Studies, Lecturer  

  • 2000.04
    -
    2004.03

    Hiroshima University, Graduate School of Social Sciences, Department of Management Studies, Associate Professor  

  • 2004.04
    -
    2015.08

    University of Marketing and Distribution Sciences, Department of Commerce, Associate Professor, Professor  

  • 2015.09
    -
    2018.03

    University of the Ryukyus, Faculty of Tourism Sciences and Industrial Management, Department of Industrial Management, Professor  

  • 2018.04
     
     

    University of the Ryukyus, Faculty of Global and Regional Studies, Management Program, Professor  

Affiliated academic organizations 【 display / non-display

  • 1993.04
    -
    Now
     

    Japan Society of Marketing and Distribution 

Research Interests 【 display / non-display

  • Marketing,Advertising,SME marketing

  • Tourism

  • e-WOM

Research Areas 【 display / non-display

  • Humanities & Social Sciences / Business administration

  • Humanities & Social Sciences / Commerce

Research Theme 【 display / non-display

  • A comparative study of SME marketing in Japan and Taiwan

Published Papers 【 display / non-display

  • Development of an Analytical Framework for Spotting Destination by the Resource-Application Matrix

    Yi-Jen Wang, Masakazu Otsu, Risa Jitosho, Wei Jung Chang, Masaaki Takemura

    University of the Ryukyus Management Research ( Faculty of Global and Regional Studies, Management Program,University of the Ryukyus )  ( 2 ) 1 - 21   2022.01 [ Peer Review Accepted ]

    Type of publication: Research paper (bulletin of university, research institution)

  • Construct Survey Items for Understanding SMEs' Information Dissemination and Consumers' eWOM Motivation

    Yi-jen Wang

    University of the Ryukyus Management Research ( Faculty of Global and Regional Studies, Management Program, University of the Ryukyus )  ( 2 ) 81 - 102   2022.01

    Type of publication: Research paper (bulletin of university, research institution)

  • Theoretical Explanation on the Destination Development by the Interaction of Tourist Gaze and DMO Strategy

    Masaaki Takemura, Masakazu Otsu, Yi-Jen Wang, Risa Jitosho, Wei-Jung Chang

    The Bulletin of the Faculty of Commerce, Meiji University ( Faculty of Commerce, Meiji University )  104 ( 1 ) 59 - 80   2022.01

    Type of publication: Research paper (bulletin of university, research institution)

     View Summary

    The purpose of this paper is to develop an analytical framework for understanding the mechanisms by which place becomes a tourist destination. This paper adopts the analytical framework of the tourism amenity application matrix to develop its theoretical hypotheses. This is because we expect that the framework will allow us to provide a (hypothetical) explanation as to why a particular tourism destination strategy is suitable in a given region. There are two dominant approaches in contemporary tourism studies. One is the Destination Management Organization (DMO) theory and the other is the tourist gaze theory. Both have some logical problems. In this paper, we provide a theoretical framework that addresses some of those problems. It can be expected to help sort out a certain ambiguous situation in which a tourist destination can fail to thrive despite the efforts of a DMO in a given region, or can successfully become a tourist destination without any noticeable effort.

  • Critical Issue of Manufacturers' Marketing Practices : A Review from the View of Information Distribution on Internet

    Yi-Jen Wang

    University of the Ryukyus Management Research ( Management Program, Faculty of Global and Regional Studies, University of the Ryukyus. )  ( 1 ) 1 - 25   2021.01

    Type of publication: Research paper (bulletin of university, research institution)

  • An Empirical Analysis on the Photography Behavior of Chinese Tourists

    Yi-Jen Wang

    Economic Review ( Faculty of Global and Regional Studies, University of the Ryukyus )  ( 99 ) 33 - 50   2020.03

    Type of publication: Research paper (bulletin of university, research institution)

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Presentations 【 display / non-display

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Preferred joint research theme 【 display / non-display

  • SME, Marketing, Communication

    Commerce

     View Summary

    The marketing study for SME in Okinawa

SDGs 【 display / non-display

  • 中小企業のビジネスネットワーク