Grant-in-Aid for Scientific Research -

Grant-in-Aid for Scientific Research(C)

Project Year: 2018.04  -  2021.03 

Direct: 3,400,000 (YEN)  Overheads: 4,420,000 (YEN)  Total: 1,020,000 (YEN)

Grant-in-Aid for Scientific Research(C)

Project Year: 2018.04  -  2021.03 

Direct: 3,400,000 (YEN)  Overheads: 4,420,000 (YEN)  Total: 1,020,000 (YEN)

An empirical and experimental study of the factors determining the consumption of fruit and vegetables by socially disadvantaged people in Japan

Grant-in-Aid for Scientific Research(B)

Project Year: 2016.04  -  2019.03 

Investigator(s): OURA Yuji, YAGI Kohei 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This report investigates factors, including non-economic factors, that determine the fruit and vegetable consumption of socially disadvantaged individuals. The main outcomes of the study are as follows: 1) When considering the relationship between the attributes of a consumer and their fruit and vegetable consumption, it was observed that the age of the person and social capital have an impact. 2) In the case of people with low income, a relationship was observed between focus on diet and the proportion of vegetable intake. 3) Compared to the group with ordinary incomes, the low-income group included more people who disliked vegetables and underestimated the quantity of vegetables necessary for good health. The vegetable intake of this segment was also low, probably because they did not have an interest in diets since childhood. 4) Cognitive reframing had only a partial impact on the purchase of fruits and vegetables.

An empirical and experimental study of the factors determining the consumption of fruit and vegetables by socially disadvantaged people in Japan

Grant-in-Aid for Scientific Research(B)

Project Year: 2016.04  -  2019.03 

Investigator(s): OURA Yuji, YAGI Kohei 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This report investigates factors, including non-economic factors, that determine the fruit and vegetable consumption of socially disadvantaged individuals. The main outcomes of the study are as follows: 1) When considering the relationship between the attributes of a consumer and their fruit and vegetable consumption, it was observed that the age of the person and social capital have an impact. 2) In the case of people with low income, a relationship was observed between focus on diet and the proportion of vegetable intake. 3) Compared to the group with ordinary incomes, the low-income group included more people who disliked vegetables and underestimated the quantity of vegetables necessary for good health. The vegetable intake of this segment was also low, probably because they did not have an interest in diets since childhood. 4) Cognitive reframing had only a partial impact on the purchase of fruits and vegetables.

An empirical and experimental study of the factors determining the consumption of fruit and vegetables by socially disadvantaged people in Japan

Grant-in-Aid for Scientific Research(B)

Project Year: 2016.04  -  2019.03 

Investigator(s): OURA Yuji, YAGI Kohei 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This report investigates factors, including non-economic factors, that determine the fruit and vegetable consumption of socially disadvantaged individuals. The main outcomes of the study are as follows: 1) When considering the relationship between the attributes of a consumer and their fruit and vegetable consumption, it was observed that the age of the person and social capital have an impact. 2) In the case of people with low income, a relationship was observed between focus on diet and the proportion of vegetable intake. 3) Compared to the group with ordinary incomes, the low-income group included more people who disliked vegetables and underestimated the quantity of vegetables necessary for good health. The vegetable intake of this segment was also low, probably because they did not have an interest in diets since childhood. 4) Cognitive reframing had only a partial impact on the purchase of fruits and vegetables.

An empirical and experimental study of the factors determining the consumption of fruit and vegetables by socially disadvantaged people in Japan

Grant-in-Aid for Scientific Research(B)

Project Year: 2016.04  -  2019.03 

Investigator(s): OURA Yuji, YAGI Kohei 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This report investigates factors, including non-economic factors, that determine the fruit and vegetable consumption of socially disadvantaged individuals. The main outcomes of the study are as follows: 1) When considering the relationship between the attributes of a consumer and their fruit and vegetable consumption, it was observed that the age of the person and social capital have an impact. 2) In the case of people with low income, a relationship was observed between focus on diet and the proportion of vegetable intake. 3) Compared to the group with ordinary incomes, the low-income group included more people who disliked vegetables and underestimated the quantity of vegetables necessary for good health. The vegetable intake of this segment was also low, probably because they did not have an interest in diets since childhood. 4) Cognitive reframing had only a partial impact on the purchase of fruits and vegetables.

Preparation and Verification of Fresh Fruits and Vegetables Consumption Structure Model Incorporating Noneconomic Factors

Grant-in-Aid for Scientific Research(B)

Project Year: 2013.04  -  2016.03 

Investigator(s): Oura Yuji, NAKAJIMA Shinsaku, KIDACHI Manao, ONO Fumi, SHIMOURA Sinpei, MORIO Akifumi, SHIGENO Ryuichi, SAKURAI Seiichi, KONO Yoshinobu, YAMAMOTO Junko, TAKAHASHI Katsuya, SUDA Fumiaki, TOGAWA Rikko 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This is a study into determinants, including noneconomic factors, of Fresh Fruits and Vegetables consumption, and its main findings are summarized as follows. An analysis of demand systems revealed that salad is increasingly consumed by households, and that households with fewer members consumed more salad. Covariance structure analysis revealed that the amounts of both vegetables and fruit consumed were affected by people's attitudes toward health and safety, while that of vegetables consumed was affected by people's attitudes toward cooking, and that of fruit consumed was affected by people's attitudes toward eating with other people. These results suggest that highlighting the healthiness and safety of Fresh Fruits and Vegetables is effective in increasing their consumption, proposing recipes and offering pre-cut vegetables are effective in increasing consumption of vegetables, and spotlighting the enjoyment of eating with others is effective for increasing fruit consumption.

Preparation and Verification of Fresh Fruits and Vegetables Consumption Structure Model Incorporating Noneconomic Factors

Grant-in-Aid for Scientific Research(B)

Project Year: 2013.04  -  2016.03 

Investigator(s): Oura Yuji, NAKAJIMA Shinsaku, KIDACHI Manao, ONO Fumi, SHIMOURA Sinpei, MORIO Akifumi, SHIGENO Ryuichi, SAKURAI Seiichi, KONO Yoshinobu, YAMAMOTO Junko, TAKAHASHI Katsuya, SUDA Fumiaki, TOGAWA Rikko 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This is a study into determinants, including noneconomic factors, of Fresh Fruits and Vegetables consumption, and its main findings are summarized as follows. An analysis of demand systems revealed that salad is increasingly consumed by households, and that households with fewer members consumed more salad. Covariance structure analysis revealed that the amounts of both vegetables and fruit consumed were affected by people's attitudes toward health and safety, while that of vegetables consumed was affected by people's attitudes toward cooking, and that of fruit consumed was affected by people's attitudes toward eating with other people. These results suggest that highlighting the healthiness and safety of Fresh Fruits and Vegetables is effective in increasing their consumption, proposing recipes and offering pre-cut vegetables are effective in increasing consumption of vegetables, and spotlighting the enjoyment of eating with others is effective for increasing fruit consumption.

Preparation and Verification of Fresh Fruits and Vegetables Consumption Structure Model Incorporating Noneconomic Factors

Grant-in-Aid for Scientific Research(B)

Project Year: 2013.04  -  2016.03 

Investigator(s): Oura Yuji, NAKAJIMA Shinsaku, KIDACHI Manao, ONO Fumi, SHIMOURA Sinpei, MORIO Akifumi, SHIGENO Ryuichi, SAKURAI Seiichi, KONO Yoshinobu, YAMAMOTO Junko, TAKAHASHI Katsuya, SUDA Fumiaki, TOGAWA Rikko 

Direct: 12,600,000 (YEN)  Overheads: 16,380,000 (YEN)  Total: 3,780,000 (YEN)

　View Summary

This is a study into determinants, including noneconomic factors, of Fresh Fruits and Vegetables consumption, and its main findings are summarized as follows. An analysis of demand systems revealed that salad is increasingly consumed by households, and that households with fewer members consumed more salad. Covariance structure analysis revealed that the amounts of both vegetables and fruit consumed were affected by people's attitudes toward health and safety, while that of vegetables consumed was affected by people's attitudes toward cooking, and that of fruit consumed was affected by people's attitudes toward eating with other people. These results suggest that highlighting the healthiness and safety of Fresh Fruits and Vegetables is effective in increasing their consumption, proposing recipes and offering pre-cut vegetables are effective in increasing consumption of vegetables, and spotlighting the enjoyment of eating with others is effective for increasing fruit consumption.

Theoretical and Empirical Research on the Possibility of Applying Construal Level Theory to Research on Fresh Produce Consumption Behaviors

Grant-in-Aid for challenging Exploratory Research

Project Year: 2013.04  -  2015.03 

Investigator(s): OURA yuji, HIROMASA Yukio, UJIIE Kiyokazu, YOSHIDA Shinichi, SAKURAI Seiichi, YAMAMOTO Junko 

Direct: 2,900,000 (YEN)  Overheads: 3,770,000 (YEN)  Total: 870,000 (YEN)

　View Summary

Two studies examined whether “construal level theory" is applicable to research on fresh produce consumption behaviors. A choice experiment was first carried out to verify the reasonableness of the measurement technique of the construal level theory and confirmed that the manipulation of construal levels brought about significant changes in the behaviors chosen by respondents. A web-based survey followed and confirmed how different types of psychological distance affect the choices of the respondents. The survey revealed that social distance has an impact on all of the assessment criteria: product quality, product prices, convenience of stores and extent of product recognition. Temporal distance had an impact on the convenience of stores. No significant difference was observed in the relationships among other types of psychological distance and assessment criteria.

Characteristics of the process of new entrants acquiring management resources -comparison of various new entrants' routes into agriculture-

Grant-in-Aid for Young Scientists(B)

Project Year: 2012.04  -  2015.03 

Investigator(s): YAMAMOTO Junko 

Direct: 2,200,000 (YEN)  Overheads: 2,860,000 (YEN)  Total: 660,000 (YEN)

　View Summary

In this research, the characteristics of the process of new entrants acquiring management resources are compared according to their new entry routes. In cases of non-family-type farm succession and the founding of a farm, there were found to be no major differences in the costs required for the acquisition of tangible management resources when combining the initial investment and the additional investment. However, the cost of accumulating farmland for rice cultivation and the cost of growing fruit were lower in the case of non-family-type farm succession. In non-family-type farm succession, the new entrants acquire the cultivation technologies and management expertise from the previous farm managers, but they must negotiate the transfer price and maintain relations of trust over several years. As the foundation type independently acquires both tangible and intangible management resources, in some cases it takes several years until they are able to obtain sufficient income.

Characteristics of the process of new entrants acquiring management resources -comparison of various new entrants' routes into agriculture-

Grant-in-Aid for Young Scientists(B)

Project Year: 2012.04  -  2015.03 

Investigator(s): YAMAMOTO Junko 

Direct: 2,200,000 (YEN)  Overheads: 2,860,000 (YEN)  Total: 660,000 (YEN)

　View Summary

In this research, the characteristics of the process of new entrants acquiring management resources are compared according to their new entry routes. In cases of non-family-type farm succession and the founding of a farm, there were found to be no major differences in the costs required for the acquisition of tangible management resources when combining the initial investment and the additional investment. However, the cost of accumulating farmland for rice cultivation and the cost of growing fruit were lower in the case of non-family-type farm succession. In non-family-type farm succession, the new entrants acquire the cultivation technologies and management expertise from the previous farm managers, but they must negotiate the transfer price and maintain relations of trust over several years. As the foundation type independently acquires both tangible and intangible management resources, in some cases it takes several years until they are able to obtain sufficient income.

Characteristics of the process of new entrants acquiring management resources -comparison of various new entrants' routes into agriculture-

Grant-in-Aid for Young Scientists(B)

Project Year: 2012.04  -  2015.03 

Investigator(s): YAMAMOTO Junko 

Direct: 2,200,000 (YEN)  Overheads: 2,860,000 (YEN)  Total: 660,000 (YEN)

　View Summary

In this research, the characteristics of the process of new entrants acquiring management resources are compared according to their new entry routes. In cases of non-family-type farm succession and the founding of a farm, there were found to be no major differences in the costs required for the acquisition of tangible management resources when combining the initial investment and the additional investment. However, the cost of accumulating farmland for rice cultivation and the cost of growing fruit were lower in the case of non-family-type farm succession. In non-family-type farm succession, the new entrants acquire the cultivation technologies and management expertise from the previous farm managers, but they must negotiate the transfer price and maintain relations of trust over several years. As the foundation type independently acquires both tangible and intangible management resources, in some cases it takes several years until they are able to obtain sufficient income.

Characteristics of the process of new entrants acquiring management resources -comparison of various new entrants' routes into agriculture-

Grant-in-Aid for Young Scientists(B)

Project Year: 2012.04  -  2015.03 

Investigator(s): YAMAMOTO Junko 

Direct: 2,200,000 (YEN)  Overheads: 2,860,000 (YEN)  Total: 660,000 (YEN)

　View Summary

In this research, the characteristics of the process of new entrants acquiring management resources are compared according to their new entry routes. In cases of non-family-type farm succession and the founding of a farm, there were found to be no major differences in the costs required for the acquisition of tangible management resources when combining the initial investment and the additional investment. However, the cost of accumulating farmland for rice cultivation and the cost of growing fruit were lower in the case of non-family-type farm succession. In non-family-type farm succession, the new entrants acquire the cultivation technologies and management expertise from the previous farm managers, but they must negotiate the transfer price and maintain relations of trust over several years. As the foundation type independently acquires both tangible and intangible management resources, in some cases it takes several years until they are able to obtain sufficient income.

Study on Estate and Life Planning for Elderly Farmowners Not Having A Successor

Grant-in-Aid for Scientific Research(B)

Project Year: 2011.04  -  2015.03 

Investigator(s): YANAGIMURA Shunsuke, SAKASHITA Akihiko, SHIGA Eiichi, HIHASHIYAMA Kan, ONAI Junko, SUMITA Tsuyoshi, NAKAMURA Katsunori, MORITA Akira, SHIBUYA Miki, UCHIYAMA Tomohiro, UMEMOTO Mararu, YAMAMOTO Junko 

Direct: 13,800,000 (YEN)  Overheads: 17,940,000 (YEN)  Total: 4,140,000 (YEN)

　View Summary

In Japan, farmer's retirement age has been rising up and it's one of the main reasons why regional agriculture can hardly be revitalized. Because such trend is with big difference between districts, we have chosen some areas in Hokkaido and Tohoku and have conducted survey in each area on the delay of farmer's retirement, maily from the aspects of farm asset transfer and life plan after retirement. And we have also conducted research on business support services for elderly farmers such as contract farming by private company in the USA and retirement planning supported by business consultants in Canada.

Study on Estate and Life Planning for Elderly Farmowners Not Having A Successor

Grant-in-Aid for Scientific Research(B)

Project Year: 2011.04  -  2015.03 

Investigator(s): YANAGIMURA Shunsuke, SAKASHITA Akihiko, SHIGA Eiichi, HIHASHIYAMA Kan, ONAI Junko, SUMITA Tsuyoshi, NAKAMURA Katsunori, MORITA Akira, SHIBUYA Miki, UCHIYAMA Tomohiro, UMEMOTO Mararu, YAMAMOTO Junko 

Direct: 13,800,000 (YEN)  Overheads: 17,940,000 (YEN)  Total: 4,140,000 (YEN)

　View Summary

In Japan, farmer's retirement age has been rising up and it's one of the main reasons why regional agriculture can hardly be revitalized. Because such trend is with big difference between districts, we have chosen some areas in Hokkaido and Tohoku and have conducted survey in each area on the delay of farmer's retirement, maily from the aspects of farm asset transfer and life plan after retirement. And we have also conducted research on business support services for elderly farmers such as contract farming by private company in the USA and retirement planning supported by business consultants in Canada.

Study on Estate and Life Planning for Elderly Farmowners Not Having A Successor

Grant-in-Aid for Scientific Research(B)

Project Year: 2011.04  -  2015.03 

Investigator(s): YANAGIMURA Shunsuke, SAKASHITA Akihiko, SHIGA Eiichi, HIHASHIYAMA Kan, ONAI Junko, SUMITA Tsuyoshi, NAKAMURA Katsunori, MORITA Akira, SHIBUYA Miki, UCHIYAMA Tomohiro, UMEMOTO Mararu, YAMAMOTO Junko 

Direct: 13,800,000 (YEN)  Overheads: 17,940,000 (YEN)  Total: 4,140,000 (YEN)

　View Summary

In Japan, farmer's retirement age has been rising up and it's one of the main reasons why regional agriculture can hardly be revitalized. Because such trend is with big difference between districts, we have chosen some areas in Hokkaido and Tohoku and have conducted survey in each area on the delay of farmer's retirement, maily from the aspects of farm asset transfer and life plan after retirement. And we have also conducted research on business support services for elderly farmers such as contract farming by private company in the USA and retirement planning supported by business consultants in Canada.

Study on Estate and Life Planning for Elderly Farmowners Not Having A Successor

Grant-in-Aid for Scientific Research(B)

Project Year: 2011.04  -  2015.03 

Investigator(s): YANAGIMURA Shunsuke, SAKASHITA Akihiko, SHIGA Eiichi, HIHASHIYAMA Kan, ONAI Junko, SUMITA Tsuyoshi, NAKAMURA Katsunori, MORITA Akira, SHIBUYA Miki, UCHIYAMA Tomohiro, UMEMOTO Mararu, YAMAMOTO Junko 

Direct: 13,800,000 (YEN)  Overheads: 17,940,000 (YEN)  Total: 4,140,000 (YEN)

　View Summary

In Japan, farmer's retirement age has been rising up and it's one of the main reasons why regional agriculture can hardly be revitalized. Because such trend is with big difference between districts, we have chosen some areas in Hokkaido and Tohoku and have conducted survey in each area on the delay of farmer's retirement, maily from the aspects of farm asset transfer and life plan after retirement. And we have also conducted research on business support services for elderly farmers such as contract farming by private company in the USA and retirement planning supported by business consultants in Canada.